The Elements of Choice by Eric J Johnson

Leading Human™, Free Whitepaper Download: Tim Kachuriak, Episode 221: Donating Our Money Is Irrational, So Why Do We Do It? Tim Kachuriak Explains Our Motivations: īehavioral Grooves Patreon: Leading Human™ Workbook and Playbook: © 2021 Behavioral Grooves More Behavioral Grooves To Enjoy (52:24) Grooving Session with Kurt and Tim on how to apply Eric’s research to our lives. (42:44) What area does Eric want to research in the future? (39:15) Choice architecture around vaccinations.

(35:04) Smart defaults: defaults set specifically for you. (32:18) The effects of asking people how long they will live vs. (29:01) Making choices in the real world vs. (26:14) What factors moderate the impact of default settings?

(19:21) How sludge impacts our decision making. (16:32) We are all designers using the tools of choice architecture. (10:32) The controversy of organ donation defaults. (8:00) How interference affects our decision making. (3:56) How Leading Human™ can help with returning to the office. Choice architects have very influential power over decision-makers but Eric highlights to us that we are all designers, and with that comes a moral responsibility. Our decisions are “assembled”, as Eric likes to put it, in the moment and are not necessarily pre-determined by our preferences. The implications of his research come together in real world applications such as public policy and marketing.Įric talks with us about how options are presented to decision-makers and how framing affects choices. He examines the interaction between Behavioral Decision Research, Economics and consumer decision making. Johnson has distilled the latest behavioral science research into his newest book, The Elements of Choice: Why the Way We Decide Matters, and we are thrilled to talk with him about it on this episode of Behavioral Grooves.Įric is Director of the Center for Decision Sciences at Columbia Business School at Columbia University. How do we make decisions? What factors influence the final outcome? Do default settings change our preferences? Every decision we make from choosing something on a menu to deciding whether to be an organ donor, is influenced by our environmental context and the default selections presented to us. Helping People To Assemble Better Decisions | Eric J.

The Elements of Choice by Eric J Johnson